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Redbrick announces the acquisition of Delivra, a provider of advanced email marketing automation. The announcement marks Redbrick’s second major acquisition in the past two years, with Delivra becoming the fifth company within the Redbrick portfolio. “Delivra offers in-depth knowledge in supporting digital entrepreneurs and SMBs with the delivery of marketing content through automated and personalized emails. Through […]
CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC. This purchase further extends CM Group’s lead as the largest family of multichannel marketing […]
CM Group — a family of marketing technology companies including Campaign Monitor, Delivra, Emma, Liveclicker and Sailthru — announced today the acquisition of Vuture, a cross-channel marketing platform for legal and professional service providers. Vuture brings further vertical-specific features, functionality, and expertise to CM Group, as well as nearly 400 new customers, 200 of which are based […]
CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sailthru, a cross-channel experience management platform, and Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to […]
Campaign Monitor announced recently it has joined forces with Emma and Delivra to become the new Campaign Monitor brand, offering the leading email marketing solution for businesses of all sizes. As the three products address the range of email marketing challenges, it’s now much easier for marketers to expand email engagement strategies as their business […]
Earlier today a man I have significant amounts of respect for published a white paper “The Great Deliverability Myth”, the main premise of the paper is something that I whole heartedly agree with, however I think Ken Magill has over simplified the situation in the Delivra publication. Essentially he states that relationships with ISP’s is absolute […]
