With over 13 years experience working directly on client email marketing programs, I have a proven track record of increasing results; from opens and clicks to conversions. Speaking, blogging, research and being a regular contributor to Smart Insights, an IDM tutor and DMA council member for almost 3 years, means that I am always up to date with the latest email marketing news to feed my passion!
- Email Marketing Abandoned Basket/Browse Campaigns – Making the most of your campaigns (tips from 4 email experts!)
- Tips for Reactivating Subscribers
- What is personalisation—really?
- Email marketing predictions: 2021 (& 2020 round up)
- Transactional Emails: Create an experience subscribers will rave about
- Adapt or Die: Encouraging Loyalty during COVID-19 and beyond
- Reviewing our Relevancy: How Can Marketers Evolve to Keep Up with Entitled Consumers?
- Deliverability Troubleshooting Decision Tree