Christopher Marriott

"As we move into 2023, the two reasons that have long dominated RFP decisions, Procurement Mandate at 11.5% and Lowering Costs at 18%, collectively influence only around a third of decisions to RFP." #emailmarketing #emailgeeks #DigitalMarketing https://www.onlyinfluencers.com/email-marketing-blog-posts/best-practice-email-strategy/entry/2023-state-of-the-esp-rfp-survey-results-and-conclusions

"SFMC is the top-of-mind legacy ESP appealing to brands across all levels of email volume; matched by 'next gen' platforms @Iterable , @Braze , @cordialinc , and @ZetaGlobal ." #emailmarketing #emailgeeks #emailmarketingtips https://www.onlyinfluencers.com/email-marketing-blog-posts/best-practice-email-strategy/entry/2023-state-of-the-esp-rfp-survey-results-and-conclusions

"The overlap between CDPs and ESPs is going to continue to complicate the selection process for brands who rush in without doing their homework." #emailgeeks #EmailMarketing #Emailsurvey #martech #cio #cmo #cdp https://www.onlyinfluencers.com/email-marketing-blog-posts/best-practice-email-strategy/entry/2023-state-of-the-esp-rfp-survey-results-and-conclusions

"Real-time data has jumped to the head of the line regarding what brands look for most in a new ESP, but the continuing importance of client service/support should not be ignored by vendors." #emailmarketing #emailgeeks #martech #cdp #databasemarketing https://www.onlyinfluencers.com/email-marketing-blog-posts/best-practice-email-strategy/entry/2023-state-of-the-esp-rfp-survey-results-and-conclusions

"It’s our belief that one of the results of the collision of CDPs and ESPs, which we wrote about here, is a greater appreciation of, and demand for, real-time data for email campaigns." #EmailMarketing #emailmarketingtips #emailmarketingstrategy #CMO https://onlyinfluencers.com/email-marketing-blog-posts/best-practice-email-strategy/entry/2023-state-of-the-esp-rfp-survey-results-and-conclusions

Kicking off day 1 at ANA Email Evolution Conference! #emailgeeks #EmailMarketing #anaeec