Date: Tues 28th Oct 2014
Cost: It’s FREE!
Time: 8.45am registration for a 9.30am start until 11.30am (includes breakfast, morning tea and networking opportunities)
Venue: cloud.IQ, 4th Floor, 35 Kingsland Road, Shoreditch, London E2 8AA, UK
Aimed at both B2C and B2B marketers, our next FREE Breakfast Briefing event takes a detailed look at how you can utilise all of the touch points on your website to encourage email sign-up’s.
Over 98% of website visitors leave before taking any action. Much effort and budget goes into driving your site visits, so you need to ensure you’re making the absolute most of this opportunity. If you miss it you may not get another chance.
In this event, Cloud.IQ marketing director and international email marketing expert Kath Pay, will reveal how you can make your marketing budget work harder by implementing key techniques that will ensure your site works as hard as possible at conversion to drive email sign up’s.
Future proof your online revenue by capturing as many prospect email addresses as possible via your website. These are prospects you can nurture into valuable customers.
Key learning’s will include
– The importance of viewing an email sign up as a transaction
– How to ensure you don’t take your database for granted
– How to optimise your copy, form, buttons and call to actions
– The part user experience and personalisation play in list growth
– Understanding your customers mind set
– Using successful techniques such as overlays
“Kath is a great speaker & stimulated a lot of useful practical changes in the way I think about email marketing.” – Rupert Dannreuther, Cineworld
“The speaker got the audience involved and her presentation was interesting, she made it lively. Very enjoyable.” – Olivia Delebarre, Made.com
“The event was very useful with a lot of practical tips that we started to use immediately in order to improve the way we communicate through mails.” – Magalie Durio, Qudini
“”I was very happy with the quality of the presentation – especially with the fact that each tip was backed up with specific examples and interesting statistics. I really enjoyed the presentor’s delivery style too.” – Samia, Marketing Planner, British Safety Council
“The event had a lot of practical advice with many real life examples. It was helpful, informative and inspiring.” – Mariko Oya, Mikimoto.co.uk