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Spotler recently announced that it has entered into a definitive agreement to acquire UK-based CommuniGator.
The acquisition of CommuniGator highlights Spotler’s commitment to bring best-in-class e-mail marketing and marketing automation to sales driven mid-size businesses in Europe. Where Europe has created some challenges in the field of privacy and the GDPR it also creates opportunities for a strong European player. Blending industry knowledge, technological innovation and geographic strengths of the two companies -including heavy investments in artificial intelligence and integrations -will allow Spotler and CommuniGator to better address evolving customer needs.
“There is a clear synergy in the culture and product vision between Spotler and CommuniGator. That’s why we see this as a strategic move that will greatly benefit both our customers,” said Lee Chadwick, CEO of CommuniGator. “We have grown rapidly in the past four years as our customers depend on high quality digital experiences to communicate with their customers and prospects.”
Following closing of the acquisition, there will be no immediate impact for customers of either service, however users can expect to see an improved, combined offering.
This acquisition comes 1.5 years after Spotler was strengthened with Rotterdam-based private equity partner CNBB Venture Partners.
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