var breeze_prefetch = {"local_url":"https:\/\/emailexpert.com","ignore_remote_prefetch":"1","ignore_list":["\/cart\/","\/checkout\/","\/my-account\/","\/big-list-of-email-vendors-and-email-service-providers\/","wp-admin","wp-login.php"]};
var wc_add_to_cart_params = {"ajax_url":"\/wp-admin\/admin-ajax.php","wc_ajax_url":"\/?wc-ajax=%%endpoint%%","i18n_view_cart":"View cart","cart_url":"https:\/\/emailexpert.com\/cart\/","is_cart":"","cart_redirect_after_add":"no"};
var MyListing = {"Helpers":{},"Handlers":{},"MapConfig":{"ClusterSize":35,"AccessToken":"pk.eyJ1IjoiYWdlbmN5Y20iLCJhIjoiY2pxZThoaWt4NGNxODQ4bGNhdDIzZ3c4ZSJ9.7D0heKBc8apZRySQBXQI2g","Language":false,"TypeRestrictions":[],"CountryRestrictions":[],"CustomSkins":{}}};
Salesforce recently delivered the 2015 State of Marketing report. Based on a survey of more than 5,000 marketers globally, the second annual report found marketers plan to increase investments in social media advertising, social media marketing, location-based mobile tracking, mobile apps and email marketing in an effort to create cohesive customer journeys. In addition, 84 percent of respondents reported they plan to increase or maintain marketing budgets in 2015 with social and mobile marketing topping the priorities list. To download the Salesforce Marketing Cloud 2015 State of Marketing report, click here (registration required).
2015 State of Marketing Report Key Findings
The customer journey is now critical to business success. There is a massive shift from campaign-focused marketing to personalized 1:1 customer journeys. According to recent research from Salesforce and LinkedIn, 86 percent of senior-level marketers say it is critical to create a cohesive customer journey across all touchpoints and channels. In the 2015 State of Marketing report, respondents cited mobile apps, marketing analytics and customer relationship management (CRM) tools as the technologies that are most effective at creating a cohesive customer journey.
Budgets for social are growing more than any other digital marketing channel. There is a major shift in how marketers view social: 64 percent of marketers now view social as a critical enabler of products and services, up from 25 percent in the 2014 State of Marketing report. Seventy percent of marketers said they would increase spending on social media advertising.
Marketers are integrating mobile into their overall marketing strategy. Marketers are increasingly focused on ensuring they are reaching their customers with 1:1 interactions in real-time via mobile devices. Sixty-eight percent report they have integrated mobile into their overall marketing strategy, up from 48 percent in last year’s report. Sixty-five percent plan to spend more on mobile push notifications, a 32 percent year-over-year increase. Fifty-eight percent now have a dedicated mobile marketing team, up from 35 percent in 2014.
Email reigns as the digital marketing engine. Seventy-three percent of marketers agree that email is core to their business, and 92 percent report that email produces a return on investment (ROI). Forty-seven percent of survey participants cited click-through rates as the key metric for measuring email marketing success, while 43 percent identified conversion rate as the key metric.
We use cookies to optimize our website and our service.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
var wc_order_attribution = {"params":{"lifetime":1.0e-5,"session":30,"base64":false,"ajaxurl":"https:\/\/emailexpert.com\/wp-admin\/admin-ajax.php","prefix":"wc_order_attribution_","allowTracking":true},"fields":{"source_type":"current.typ","referrer":"current_add.rf","utm_campaign":"current.cmp","utm_source":"current.src","utm_medium":"current.mdm","utm_content":"current.cnt","utm_id":"current.id","utm_term":"current.trm","utm_source_platform":"current.plt","utm_creative_format":"current.fmt","utm_marketing_tactic":"current.tct","session_entry":"current_add.ep","session_start_time":"current_add.fd","session_pages":"session.pgs","session_count":"udata.vst","user_agent":"udata.uag"}};
var wpa = {"skiplinks":{"enabled":false,"output":""},"target":"1","tabindex":"1","underline":{"enabled":true,"target":"a"},"dir":"ltr","lang":"en-US","titles":"1","labels":"1","wpalabels":{"s":"Search","author":"Name","email":"Email","url":"Website","comment":"Comment"},"current":"","errors":"","tracking":"1","ajaxurl":"https:\/\/emailexpert.com\/wp-admin\/admin-ajax.php","security":"78313f4474","action":"wpa_stats_action","url":"https:\/\/emailexpert.com\/business-finance\/salesforce-73-agree-that-email-marketing-is-core-to-their-business\/","post_id":"12620"};
var complianz = {"prefix":"cmplz_","user_banner_id":"1","set_cookies":[],"block_ajax_content":"0","banner_version":"62","version":"6.3.9.1","store_consent":"1","do_not_track":"","consenttype":"optin","region":"uk","geoip":"0","dismiss_timeout":"","disable_cookiebanner":"","soft_cookiewall":"1","dismiss_on_scroll":"","cookie_expiry":"365","url":"https:\/\/emailexpert.com\/wp-json\/complianz\/v1\/","locale":"lang=en&locale=en_US","set_cookies_on_root":"0","cookie_domain":"","current_policy_id":"29","cookie_path":"\/","categories":{"statistics":"statistics","marketing":"marketing"},"tcf_active":"","placeholdertext":"Click to accept marketing cookies and enable this content","css_file":"https:\/\/emailexpert.com\/wp-content\/uploads\/complianz\/css\/banner-{banner_id}-{type}.css?v=62","page_links":{"uk":{"cookie-statement":{"title":"Cookie Policy ","url":"https:\/\/emailexpert.com\/cookie-policy-uk\/"},"privacy-statement":{"title":"Privacy Statement ","url":"https:\/\/emailexpert.com\/privacy-statement-uk\/"},"privacy-statement-children":{"title":"","url":false},"disclaimer":{"title":"Disclaimer","url":"https:\/\/emailexpert.com\/disclaimer\/"}},"eu":{"disclaimer":{"title":"Disclaimer","url":"https:\/\/emailexpert.com\/disclaimer\/"}},"us":{"disclaimer":{"title":"Disclaimer","url":"https:\/\/emailexpert.com\/disclaimer\/"}},"ca":{"disclaimer":{"title":"Disclaimer","url":"https:\/\/emailexpert.com\/disclaimer\/"}},"au":{"disclaimer":{"title":"Disclaimer","url":"https:\/\/emailexpert.com\/disclaimer\/"}},"za":{"disclaimer":{"title":"Disclaimer","url":"https:\/\/emailexpert.com\/disclaimer\/"}},"br":{"disclaimer":{"title":"Disclaimer","url":"https:\/\/emailexpert.com\/disclaimer\/"}}},"tm_categories":"","forceEnableStats":"","preview":"","clean_cookies":""};
var wc_cart_fragments_params = {"ajax_url":"\/wp-admin\/admin-ajax.php","wc_ajax_url":"\/?wc-ajax=%%endpoint%%","cart_hash_key":"wc_cart_hash_599f4bb86163e70d6e64c10a3b27c2a0","fragment_name":"wc_fragments_599f4bb86163e70d6e64c10a3b27c2a0","request_timeout":"5000"};
var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/emailexpert.com\/wp-admin\/admin-ajax.php","nonce":"6b08099718","urls":{"assets":"https:\/\/emailexpert.com\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/emailexpert.com\/wp-json\/"},"settings":{"lazy_load_background_images":false},"popup":{"hasPopUps":true},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},"woocommerce":{"menu_cart":{"cart_page_url":"https:\/\/emailexpert.com\/cart\/","checkout_page_url":"https:\/\/emailexpert.com\/checkout\/","fragments_nonce":"d0b4a6b511"}},"facebook_sdk":{"lang":"en_US","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/emailexpert.com\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}};
var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},"hasCustomBreakpoints":false},"version":"3.28.4","is_static":false,"experimentalFeatures":{"e_font_icon_svg":true,"additional_custom_breakpoints":true,"e_optimized_markup":true,"e_local_google_fonts":true,"theme_builder_v2":true,"landing-pages":true,"editor_v2":true,"home_screen":true},"urls":{"assets":"https:\/\/emailexpert.com\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/emailexpert.com\/wp-admin\/admin-ajax.php","uploadUrl":"https:\/\/emailexpert.com\/wp-content\/uploads"},"nonces":{"floatingButtonsClickTracking":"3d94db054b"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"active_breakpoints":["viewport_mobile","viewport_tablet"],"global_image_lightbox":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_title_src":"title","lightbox_description_src":"description","woocommerce_notices_elements":[]},"post":{"id":12620,"title":"Salesforce%3A%2073%25%20Agree%20that%20Email%20Marketing%20is%20Core%20to%20their%20Business%20%C2%BB%20emailexpert","excerpt":"","featuredImage":false}};
