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AtData, a full emailexpert marketing consortium member and a leader in email address intelligence, today announced a strategic partnership with Dodgeball. Dodgeball is a unified identity platform dedicated to helping businesses verify users and combat fraud. This collaboration addresses the growing need for robust defense against increasing threats of data breaches, identity theft, and fraud.
AtData’s email address intelligence will be seamlessly integrated into Dodgeball’s journey orchestration platform. The platform consolidates a range of Trust, Fraud, and Security tools to provide a unified view of user journey data and enables in-product responses such as multi-factor authentication (MFA), ID checks, and user blocks.
“We are excited to add Dodgeball to our global fraud prevention network as we have a shared vision of creating a safer, smarter digital economy. Enabling Dodgeball clients to tap into AtData’s email address intelligence and robust data offerings will help mitigate fraud with greater confidence,” said Tom Burke, CEO of AtData. “Together, we’re looking forward to ensuring consumers a more secure digital experience.”
“To combat the rising tide of sophisticated fraud, our customers are increasingly incorporating additional risk signals as part of their verification and decisioning processes,” said Adam Hiatt, CEO of Dodgeball. “By leveraging AtData’s expertise in email address intelligence via our Marketplace platform, joint customers can flag additional suspicious users while gaining a holistic view of a customer’s riskiness.”
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