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WebFX recently announced the acquisition of Nutshell, a CRM and email marketing platform that helps the SMB operating in the B2B space with a focus on sales and marketing cycles.
“Our mission is to drive meaningful revenue growth for our customers and adding in a world-class CRM to our capabilities is a huge complement to the services and software we provide,” said William Craig, CEO and Co-founder of WebFX. “Being able to effectively manage, measure, and market to in-pipeline leads is essential for B2B companies and we’re thrilled to expand our capabilities.”
Founded in 2009, Nutshell states it has explored strategic partnerships previously, however WebFX has secured the deal.
“Any partnership had to make sense for our business, our team, and our long-term vision,” said Nutshell CEO and Co-founder Andy Fowler. “When I met Bill and the rest of the WebFX team at their campus in Central Pennsylvania, I was immediately struck by a sense of shared culture.”
“Our aim is to enable SMBs to use software to simplify complex marketing and sales activities.” said Craig.
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