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Boston-based ecommerce marketing platform Privy announced July 8, 2025, that it has acquired conversational SMS marketing company Emotive, combining email automation and two-way SMS capabilities into a single platform for online merchants. The acquisition integrates Emotive’s SMS conversation tools with Privy’s existing email campaign automation, website pop-ups, and customer engagement features. The combined platform serves […]
UK-based B2B email marketing agency Acquirz Limited has acquired Marketscan Limited, a established provider of B2B marketing data, in a deal announced July 9, 2025. The acquisition combines Acquirz’s campaign management services with Marketscan’s contact database and data enrichment capabilities. Marketscan operates one of the UK’s larger B2B contact databases, providing marketing data services to […]
The email marketing landscape just shifted in a major way. Grammarly’s acquisition of premium email client Superhuman, backed by a massive $1 billion funding round, signals a new era where AI-powered writing assistance meets high-performance email management. For email marketers, this merger could reshape everything from campaign creation to deliverability strategies. The Deal That’s Changing […]
Cakemail, a Montreal-based email marketing company, has acquired Leadfox, a Canadian marketing automation platform. The acquisition, completed on March 21, 2025, was publicly announced this week. It forms part of Cakemail’s broader strategy to expand its product offerings and develop AI-driven marketing tools. Strategic Intent: Consolidation and Product Development Cakemail stated that the acquisition is […]
Constant Contact, the US‑based digital marketing platform, has officially completed the acquisition of Moosend, formerly Sitecore Send from Sitecore. The deal, which closed on June 6, 2025, strengthens Constant Contact’s global expansion efforts and deepens its offering to small and mid-sized businesses across EMEA. Whilst Emailexpert congratulates all involved, there’s a touch of bittersweetness in […]
Notion recently acquired Skiff, a privacy-focused platform offering end-to-end encrypted email, documents, file storage, and calendar services. Founded in 2020 by Andrew Milich and Jason Ginsberg, Skiff positioned itself as a secure alternative to Google Docs and traditional email providers. The company raised $14.2 million over two funding rounds, attracting investors such as Sequoia Capital, […]
A high-profile $34.5 billion merger between Charter Communications and Cox Communications is making waves in the broadband and media world. The combined entity is poised to challenge cable and streaming rivals, but for email professionals wondering if they need to overhaul their deliverability strategies, the short answer is no. Not All ISP Mergers Disrupt Email, […]
Just announced: Proofpoint is buying Hornetsecurity Interesting email security news today – Proofpoint has signed a definitive agreement to acquire Hornetsecurity. The deal is expected to close in the second half of 2025. The Facts What’s Actually Happening Here This looks like a continuation of market consolidation. First Hornetsecurity absorbed Vade’s AI-powered email security technology, […]
Braze, a leading customer engagement platform, announced recently the acquisition of OfferFit, an AI-powered optimisation solution for email and mobile marketing. The purchase, made for an undisclosed sum, aims to augment Braze’s suite of messaging tools with enhanced predictive personalisation to drive customer loyalty and revenue. Founded in 2020, OfferFit utilises machine learning algorithms to […]
Banzai International, Inc., a marketing technology company, has signed a definitive agreement to acquire Act-On Software Inc., a provider of enterprise marketing automation platforms. “In today’s marketing environment, agility and efficiency are crucial. Act-On provides solutions that fulfill these needs,” said Joe Davy, Founder and CEO of Banzai. “The platform complements our suite of data-driven […]
ReachMail has been acquired by a new ownership group led by Reel Axis. The acquisition aims to enhance ReachMail’s services, focusing on email deliverability, platform simplicity, and customer support for small and medium-sized businesses (SMBs). Reel Axis specialises in outbound content marketing, which aligns with ReachMail’s goal of providing effective email marketing solutions. The collaboration […]
Constant Contact has announced the acquisition of the business of Txtify Technologies. Txtify Technologies specialises in mobile-first lead generation utilising customised microsites and surveys. Frank Vella, CEO of Constant Contact, remarked, “The landscape of small businesses has evolved, with many prioritizing social media presence before establishing a website or launching email campaigns. Our recent acquisition […]
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