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Validity recently announced the addition of a new Chief Revenue Officer, Jeff Lundal, to its leadership team. This strategic leadership addition comes on the heels of recent momentum including key product announcements and integrations, positioning Validity to continue offering best-in-class SaaS solutions for today’s data-driven world.
Lundal has over 20 years of experience at companies including Oracle and Experian Marketing. He is an expert in transforming businesses and driving growth by setting vision and strategies, building high performing teams, moving stakeholders to a common goal, and delivering value to customers. In his new role, Lundal will work to support the Validity team’s mission to define and lead the sales and marketing industry with a new class of SaaS solutions purpose-built for today’s complex, data-driven business needs. In turn, this will enable customers to build stronger relationships with more stakeholders.
“Jeff’s arrival at Validity represents an exciting turning point in the company’s history,” said Mark Briggs, CEO of Validity. “We are thrilled to have his vision on the leadership team as we look towards our future growth. I feel confident that Jeff’s experience leading all facets of the customer experience at high-growth SaaS companies will transform our go-to-market process for the better.”
Lundal will oversee the sales, marketing, and account management teams. In the coming months, he will focus on further developing them as the best teams in the market, drawing from his experience executing similar programs at category-leading companies. He will take on the task of rallying the entire organization on a shared sales process and go-to-market playbook.
“I’m excited to join Validity and apply my experience to develop an unrivaled go-to-market function and team that consistently delivers positive experiences and powerful industry solutions to our customers and prospects,” said Jeff Lundal, CRO of Validity. “Validity has built the most powerful data management solution and the highest value email deliverability solutions. These solutions solve major issues for sales leaders and marketers and are required more than ever in today’s environment.”
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