StreamSend shares a free white paper that can help businesses build sales by incorporating social, video, remarketing and marketing automation into their email marketing strategy.
1. Adding social media to the email marketing mix
2. Segmenting and closing the sale through marketing automation
3. Boosting email engagement with video
4. Extending email campaigns’ lifecycle with remarketing
“Top marketers aren’t just spending more, they’re spending smarter by optimizing for mobile, making email marketing engage with social platforms, and by driving campaigns that segment and automatically respond to customers,” said Dan Forootan, president of StreamSend Email Marketing.
“The bottom line is that email marketing integration and automation yield better results – period,” commented Forootan.
You can download guide here: http://www.streamsend.com/SSPR-EIAGuide2015 (registration required)