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Orange.fr is the latest mailbox provider to tighten up rules for email senders, with new advice published yesterday, Thursday June 12. Its postmaster page and guidelines have been updated with a significant change in respect of email complaint rates that email marketers and bulk senders need to know about.
Lower Spam Complaint Thresholds Coming
Starting mid-August 2025, Orange will trigger protection mechanisms when spam complaint rates reach 0.6% or higher this applies to large email senders, although it would probably be wise for a sender of any significant size to stay within the thresholds. This 0.6% figure is a significant reduction from previous thresholds.
Even more notably, Orange has announced plans to further reduce this threshold to 0.3% – matching the standards already implemented by major providers like Google, Yahoo, and Microsoft. “As of early 2025 Orange is planning on decreasing the complaint rate from 1% towards 0.3% before triggering protection mechanisms”
This change appears to be part of Orange’s commitment to improving user experience.
Bottom Line
These updates reflect Orange aligning with broader industry trends toward stricter deliverability and compliance standards. Senders who proactively address these requirements will maintain better inbox placement and avoid potential delivery issues.
For technical assistance with Orange deliverability issues, senders can use Orange’s contact form and select the deliverability issue option. It should be noted it is in French, and communications with Orange.fr are best handled in French. https://formulaires.services.orange.fr/9680
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