emailexpert is proud to welcome Aurora SendCloud, a pioneering force in China’s email delivery landscape, as its newest 2025 Charter Enterprise Member. This historic partnership marks a significant milestone as Aurora SendCloud becomes the first Chinese company to join the exclusive enterprise tier, opening new bridges between China’s rapidly evolving email ecosystem and the global professional community.
Aurora SendCloud’s membership represents a strategic expansion of emailexpert’s international reach and reinforces the organisation’s commitment to fostering truly global collaboration in email technology and best practices. The partnership comes at a pivotal time as businesses worldwide seek to navigate the complexities of cross-border email communication and compliance.
“We’re excited to welcome Aurora SendCloud as an Enterprise Member,” said Nely Bonar, Co-founder at emailexpert. “Their deep expertise in the Chinese market and commitment to international standards brings invaluable perspective to our community. This partnership opens exciting opportunities for knowledge exchange between Eastern and Western email practices.”
Jasper Ji, Liu Chau, Manxue Guo of Aurora SendCloud with Nely & Andrew Bonar of Emailexpert in Amsterdam. April 2025
The relationship between Aurora SendCloud and emailexpert was strengthened during the recent Deliverability Summit 2025 in Amsterdam, where the Aurora SendCloud team attended and engaged with the global email community. The face-to-face interactions at the summit provided valuable opportunities for knowledge sharing and relationship building, setting the foundation for this enterprise membership partnership.
“Across the Great Wall we can reach every corner in the world. This is the first email from China to the world in 1987. Today, joining Emailexpert’s Enterprise Membership has provided us an ideal opportunity to connect with the world and engage more deeply with the global email professional community,” said Jasper Ji, CEO of Aurora SendCloud. “We’re looking forward to collaborating with fellow members to tackle shared challenges of compliance, inbox placement, and innovation at scale.”
Aurora SendCloud brings extensive experience in navigating China’s unique email landscape, including deep knowledge of local regulations, cultural nuances, and technical requirements that affect international email delivery. Their expertise will be particularly valuable as more global businesses seek to establish or expand their presence in the Chinese market.
The company’s addition to the emailexpert Enterprise network significantly enhances the community’s ability to address cross-border email challenges and represents a step forward in creating truly global email best practices.
Aurora SendCloud’s partnership with emailexpert is expected to yield immediate benefits for the broader community, with plans soon to come underway for specialised content addressing Asia-Pacific email delivery challenges and opportunities.
This membership signals Aurora SendCloud’s commitment to contributing their expertise while learning from other industry leaders, fostering the kind of bidirectional knowledge exchange that drives innovation across the global email ecosystem.
About Aurora SendCloud
Aurora SendCloud is a leading email delivery platform specializing in the Chinese market and cross-border email communication. With deep expertise in China’s regulatory environment and technical landscape, the company helps businesses navigate the complexities of email delivery both within China and internationally. Aurora SendCloud combines advanced technology with local market knowledge to deliver exceptional email performance and compliance for enterprises operating in or targeting the Chinese market.
