Pinpointe recently announced the limited-time,
The kit walks marketers through a 4-step development process and provides readers with everything from a detailed customer questionnaire to an editable buyer persona PowerPoint template. It also offers tips, explains timelines and what to expect, and provides an outline of what to include in a successful buyer persona.
Buyer personas are the first step in identifying what content customers desire. They not only identify who a company’s buyers are, but also the psychological factors that effect their daily decision-making and spending habits.
You can download Pinpointe’s Buyer Persona Kit here: http://email-marketing.pinpointe.com/buyer-persona-kit?utm_source_pressrelease.