Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We call it ‘people-based’ marketing, and with over 25 years’ experience, we are proud to be recognised as a global leader. Merkle’s heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies. Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual and compelling customer experiences that drive business growth.
Merkle acquires LiveArea-PFSweb, has agreed to sell LiveArea, its global customer experience and commerce agency business unit to Merkle, Inc., a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International (Tokyo: 4324). Under the terms of the agreement, Merkle will purchase LiveArea for total consideration of approximately $250 million, with net proceeds […]
eDataSource Announces Record First Quarter-GB Heidarrson, CEO of eDataSource, announced today “We are thrilled with our Q1 performance across all our key drivers – new client wins, client retention, new platform enhancements and expansion of our analytic’s staffing. Q1 was the 5th consecutive quarter of rapid growth, fueled by the success of our state of the art technology and […]
