64% YOY Lift in Revenue-per-Email (RPE), Holiday 2020

Highlights of a Holiday 2020 campaign that drove 64% more revenue the 2019 with tips, tactics that you can use in your own program, not just holiday campaigns.


Jeanne Jennings, General Manager, Only Influencers

CEO, Email Optimization Shop, General Manager, Only Influencers, Programming Chair, Email Innovations Summit
Jeanne Jennings is Founder and CEO of Email Optimization Shop, a boutique consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. She and her team make their clients’ email marketing initiatives more effective and more profitable.

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