27 things to do BEFORE you hit send

Learn 27 email best practices to set up BEFORE you hit send using the WARP Method. Join our interactive AMP with a special surprise giveaway at the end!

Key Takeaways

They will learn how to optimize their workflow and sending practices for deliverability first. They will also learn the fundamentals of authentication and reputation in order to stay in the inbox. Lastly, they will learn what email metrics are important and what thresholds are healthy in order to maintain consistent inboxing.

I will be breaking down Email Deliverability using the WARP Methodology I developed to help simplify deliverability for anyone. You can think of email deliverability as a car and the W represents your Workflow or how you drive your car. In order to reach the inbox your sending practices or workflow is extremely important. Next is Authentication which represents your license, insurance and registration or SPF, DKIM, DMARC ,BIMI etc.. After that is Reputation which represents your driving record or Domain/IP reputation. Last but not least is performance which represents your oil in your car or your metrics within your email marketing program. I will go over 27 items in the WARP Method to help you learn deliverability in order to generate more opens, clicks and sales.

Over the last 3 years I’ve had the opportunity to work with over 150+ clients and companies across B2B and B2C. I am the founding partner of MailGenius.com which is a free spam testing tool which anyone can use to improve their deliverability. I am also launching InboxTrack.io which will show you exactly where your emails are being delivered and notify you if your emails go to spam or promotions. I’m also the CEO of LearnEmail.com which will be a community where you can learn about email marketing for free. I will also be offering a course based off of the WARP (Workflow, Authentication, Reputation, Performance) Method which simplifies email deliverability for any business that wants to generate consistent revenue from email.